Gucci

Definition:

Primarily used for positivity (as in "good," "cool," "great," or "awesome,"), often to express agreement or to communicate that everything is fine (e.g. “all Gucci” = “all good”)

Context:

The usage of “Gucci” in this context originated from hip-hop culture beginning around 2008, where artists began incorporating the brand into lyrics as a symbol of luxury and success in reference to the expensive Italian Gucci designer brand. Over time, it evolved into a widely recognized slang term among young adults and teenagers who live in urban environments, made even more popular after the (extremely repetitive) Lil Pump song “Gucci Gang” released in 2017. Ultimately it has transcended its fashion roots to become synonymous with positivity or expressing approval / satisfaction, effectively replacing the word “good.”

Most common phrases: “you Gucci?,” “I’m Gucci,” “are we Gucci?,” “we’re Gucci,” “it’s all Gucci,” “everything Gucci?,” “totally Gucci”

Example:

^{(for legal
reasons, all names & events in the following scenario have been made
up)}

Kaleb: “I know I probably celebrated too much when my team beat yours… is everything cool between us?”

Cristi: “Yeah, we gucci, no issues.”