Hey {{ name ?? Y'all}}! This week's Gen-Z Phrase of the Week is... β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ
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May 28th, 2025

Happy Wednesday Y'all!

 

This week's Gen-Z Phrase of the Week is...

gg

 

Definition:

An internet slang term originating from gaming that stands for "good game," used to acknowledge the end of a situation or event, whether positive or negative

 

Context:

Originating in the competitive gaming world of the late 1990s, "gg" first appeared in online chess forums and early multiplayer games like StarCraft and Quake as a polite sportsmanlike gesture between players at a match's conclusion to either to acknowledge one's own defeat or praise the opponent's superior skills.  As it became a common phrase online, sarcastic / antagonistic variations emerged such as the dismissive "gg ez" (implying an easy victory) or "gg no re" (suggesting the opponent isn't worthy of a rematch).

 

Nowadays, while still common in gaming culture, "gg" has transcended its origins and can be used as a response (either digitally or verbally) to the conclusion of everyday situations - used both sincerely to acknowledge genuine accomplishment ("gg, finally handed in my thesis") or ironically to indicate a metaphorical "game over" when someone makes a mistake or faces an unavoidable outcome ("I'm definitely going to fail this test... gg").

 

Example:

(all names & events in the following scenario have been made up)

Andruw: β€œBro - I just accidentally ended a call with my boss by saying β€˜love you, bye’…”

Arturoh: β€œOof gg”

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MEME
MEME
MEME
MEME
MEME
MEME
MEME
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Fun Fact:

While "gg" is usually said at the end of a match between two or more players, "glhf" (Good Luck, Have Fun) can be used as a polite / wholesome greeting at the beginning of a match.

 

React:

Click one of the emoji's below to send a reaction!

 πŸ‘  πŸ”₯  πŸ˜‚  πŸ€―  πŸ€”  πŸ€

 

If anyone else is interested, they can subscribe or view past newsletters at gen-z.email.

 

Cheers,

 

ZACH GEORGE   β€    Software Engineer

 

Contact newsletter@gen-z.email for any questions.

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