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August 21st, 2025

Happy Thursday Y'all!

 

This week's Gen-Z Phrase of the Week is...

Delulu

 

Definition:

Shortened version of "delusional" used to describe someone who holds wildly unrealistic beliefs or fantastical hopes, often about celebrities or romantic situations

 

Context:

The term "delulu" emerged in K-pop fan communities around 2014 to mock overly obsessed fans who harbored impossible fantasies about their favorite idols, such as believing a celebrity was secretly in love with them or that minor interactions held romantic significance.  While initially used as a gentle rebuke within these fandoms, it exploded into mainstream Gen-Z vocabulary on TikTok & other platforms in 2022, evolving significantly to embrace a positive, self-aware irony (e.g. to combat insecurities while acknowledging ones own absurd expectations).

 

Uses & variations:

  • "Being delulu" - describing excessive confidence or unrealistic expectations
  • "I'm so delulu for [person]" - self-mockingly admitting an unrealistic crush
  • "Delulu is the solulu" - embracing unrealistic optimism as a solution / life strategy
  • "May all your delulu come trululu" - wishing someone's delusions come true
 

Example:

(all names & events in the following scenario have been made up)

Dayvid: β€œDo you think the barista spelled my name wrong on purpose to flirt with me?”

Ryelee: β€œYou're so delulu - they literally never spell anyone's name right.”

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Fun Fact:

Cambridge Dictionary recently included β€œdelulu” (as well as a few other Gen-Z slang πŸ™ƒ) in the 6,000 new words it has added to its online edition over the past year.

 

React:

Click one of the emoji's below to send a reaction!

 πŸ‘  πŸ”₯  πŸ˜‚  πŸ€―  πŸ€”  πŸ§š

 

If anyone else is interested, they can subscribe or view past newsletters at gen-z.email.

 

Cheers,

 

ZACH GEORGE   β€ 

 

Contact newsletter@gen-z.email for any questions.

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