Hey {{ name ?? Y'all}}! This week's Gen-Z Phrase of the Week is... β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ
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July 30th, 2025

Happy Wednesday Y'all!

 

This week's Gen-Z Phrase of the Week is...

Cheugy

 

Definition:

A label for something or someone that is out-of-touch, trying too hard to be trendy, or following outdated aesthetics now considered uncool

 

Context:

The term "cheugy" (pronounced "chew-gee") was created in 2013 by Beverly Hills high school student Gaby Rasson to describe peers who seemed "slightly off trend," but it only gained mainstream popularity in 2021 through TikTok and a subsequent New York Times article.  Cheugy occupies a unique space between "basic" and "uncool" - it's not necessarily negative, but rather an observational term used to identify formerly trendy items or behaviors that have fallen out of style (like Ugg boots, skinny jeans, or "live, laugh, love" signs).

 

Ironically, as the term gained mainstream popularity, many began noting that using the word "cheugy" had itself become cheugy:

Is β€˜Cheugy’ The New β€˜Basic’? If You Have to Ask, You’re Probably Pretty Cheugy Yourself

 

Example:

(all names & events in the following scenario have been made up)

Zack: β€œWow- someone put 'Live, Laugh, Love' as their high school yearbook quote”

Tayler: β€œYeah... so cheugy...”

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Fun Fact:

The distinctive growl sound effect of Chewbacca, aka Chewie, from Star Wars (as he speaks his native tongue, Shyriiwook) came from a blurry, heavily edited mixture of lion, walrus, camel, bear, tiger, badger, and rabbit sounds… and somehow Han Solo can understand it perfectly.

 

React:

Click one of the emoji's below to send a reaction!

 πŸ‘  πŸ”₯  πŸ˜‚  πŸ€―  πŸ€”  πŸ« 

 

If anyone else is interested, they can subscribe or view past newsletters at gen-z.email.

 

Cheers,

 

ZACH GEORGE   β€ 

 

Contact newsletter@gen-z.email for any questions.

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