Bro Is Him

Definition:

A casual compliment suggesting someone is the best or outstanding, often used to hype someone up as "the guy" or a dominant figure

Context:

The phrase evolved from African-American slang & sports culture, becoming mainstream when rapper Kevin Gates released his album "I'm Him" in 2019. It exploded as an internet meme in 2022, spreading through viral videos & sports highlights where outstanding players were praised as being "him."

Common variations include:

the mocking "bro thinks he's him" (calling out someone's overconfidence)
the boastful self-declaration "I'm him" (claiming top-dog status)
the humorous deflection "I'm not him" (for self-aware / self-deprecating jokes)

Example:

^{(all names & events in the
following scenario have been made
up)}

Kimmy: “Justen cooked a perfect filet mignon last night.”

Elyjah: “I'm telling you, when it comes to steaks - bro is him!”